Multinational beauty empire, Sephora, has decided to discontinue its super nourishing lip balm, leaving some of its loyal customers wondering why.
Founded by Dominique Mandonnaud in the 1970s, Sephora is a French multinational retailer that has provided millions of consumers with a broad and diverse range of self-care and beauty products. Since its inception, Sephora has emerged as one of the most successful cosmetic chain stores. The company has expanded its stores in countries all over the globe and is known for its beauty, style, and elegance. This extraordinary chain continues to grow and has become a household name that caters to all sorts of beauty lovers with its high-end cosmetics and its own line of affordable products.
Sephora’s success is due to its ability to adapt to global change and the latest trends. For instance, the increase in online shopping has seen the company develop a stronger web presence. However, the success of a major company is not without challenges. The drop in sales and profit due to the lack of product popularity has many businesses pulling products off the market. This is evident in the sudden discontinuation of its super nourishing lip balm.
In many cases, a product like the super nourishing lip balm is not discontinued because it is performing badly on the market, instead, it’s because the product is a limited edition or the company needs to make room for new innovations. Although this product will be sadly missed by many consumers, the beauty and skincare brand is constantly introducing new and improved products that will most likely take the industry by storm and have many makeup lovers hooked.