Why did Google sell Boston Dynamics?

Writings on Google’s decision to sell robotics company, Boston Dynamics, have attributed it to the company not aligning with the parent company’s ethos and overall business.

Google’s parent company, Alphabet Inc., bought robotics company, Boston Dynamics, back in 2014. In 2017, it then sold the company to Japanese-based company, SoftBank Group. The decision to sell the company to SoftBank Group was considered a mutually beneficial deal, as SoftBank Group has other investments in similar robotics companies in light of the growing cyborg market in Japan. Therefore, the sale was set to benefit both entities because it came after Google had acquired all the required data from the company.

Speaking on the decision to sell Boston Dynamics, Richard Windsor, an institutional analyst at Edison Investment Research at the time, stated, “At the end of the day, Alphabet is a data and analytics company whose objective is to categorize and understand every piece of digital information that users generate and to sell those insights to marketers. These robots can move around with relative ease, but how they would be able to generate value for Alphabet shareholders was always unclear.”