Why did Google go public?

Google is believed to have gone public in order to compete with the likes of Microsoft and Yahoo, through raising more funds to grow its other businesses.

Google went public back in 2004. At the time of the company going public, it was believed that it was looking to raise an estimated $2.72 billion in an initial public offering (IPO). The funds were to be funnelled back into growing Google’s other businesses, such as Google Ads and other subsidiaries.

The move was believed to have been inspired by the company attempting to compete with the likes of Yahoo and Microsoft. Moreover, the move was expected to be beneficial to the growth and success of not just Google’s search engine, but also its entire offering. Additionally, in 2015, it was reported that Google had changed its public name to Alphabet to encompass its growing business portfolio outside of the search engine. The growth of the company in recent history is believed to be considerable, considering what the initial investors are now making from investing in the company when it went public.