The Stylus brand is a product of the J.C Penney retail company, and can be found on the company app and approximately 363 store nationwide.
Stylus, a private women’s brand designed to offer both style and comfort, was launched in November 2020 by J.C Penney. Stylus is available in approximately 363 stores nationwide, on the J.C Penney company app, and online.
The clothes are sold by the J.C Penney Company, an American retail company founded in 1902 by James Cash Penney. In the early twenty-first century, the company operated more than 800 stores in the United States (US) and Puerto Rico. Today, the company specialises in marketing apparel, home furnishings, jewellery, cosmetics, as well as cookware.
Penney retired in 1946 and after that, the company’s emphasis on apparel was extended to include clothing lines with more fashionable items. The diversification allowed Penney to compete more directly with national department stores such as Sears, Roebuck and Co. as well as Montgomery Ward & Co.
Furthermore, the Stylus’ brand of clothes, which includes cardigans, easy pants, jumpsuits, and T-shirts, can be found in stores such as Walmart and eBay, as well as online stores such as Thred Up. The clothes are mostly made with soft fabrics, neutral colours, and refined cuts. According to the company, the clothes may be worn while working from home or the office, shopping, preparing for the holiday season, or getting together with friends and family.
Moreover, according to Michelle Wlazlo, the Executive Vice President and Chief Merchandising Officer of the company, J.C Penney launched the Stylus brand in time for the 2020 holiday season to provide comfortable, yet stylish pieces that would fit into every aspect of the customer’s life. Lastly, the Stylus collection of neutral pieces represent modern comfort and style and are easy to layer. The brand was a way for J.C Penney to reposition itself amidst the mounting obstacles brought on by COVID-19.