Lincoln’s new commercial is for the Lincoln Corsair, which does not use the star power of its celebrity ambassador, Matthew McConaughey, who has endorsed it for years.
Lincoln launched its latest commercial on Friday, 1 January 2021. The commercial was debuted in support of its recent release of the Lincoln Corsair, an SUV that is said to provide insulation from the cold, making the inside of the luxury SUV feel like a sanctuary. Unlike the brand’s previous commercials, the new one focuses purely on the car, as it does not feature an ambassador.
However, the long-standing ambassador of the Lincoln brand has been leading actor and American A-lister, Matthew McConaughey, who has been an ambassador for the luxury car brand since as far back as 2014.
The most recent commercial for Lincoln that he was a part of was the 2020 one. The media personality was featured in Matthew’s Journey: A Reflection of Life, which detailed the actor’s travels in the various cars from the Lincoln brand.
Watch the new Lincoln commercial below.