Walmart will be adding a new collection to its stores from the Justice brand, which includes clothes, accessories, stationary, and home items.
On Thursday, 15 July 2021, Walmart announced a new collaboration with Justice, a clothing and lifestyle retailer, to bring its popular tween collection to more girls just in time for school.
The collaboration reportedly means that Justice’s signature line of trendy designs of tween apparel, accessories, and home items will now be available at Walmart’s low prices. Customers will reportedly be able to shop the products on walmart.com in 2,400 Walmart stores worldwide.
Furthermore, the Justice collection at Walmart will reportedly include back-to-school collections with more than 140 items across tween fashion, accessories, bedding and bath items, backpacks, skateboards, tech accessories, as well as stationary. Customers will reportedly be able to buy athleisure separates that include fashion leggings that start at $8, tie dye sweatshirts and joggers starting at $13, and oversized hoodies at $18.
The collection will also reportedly feature bedding sets, pillows, bathroom accessories and throws, all ranging from $20 to $40. New styles such as shoes and pet accessories are also said to be added seasonally.
Moreover, according to the Walmart Executive Vice President of Apparel and Private Brands, Denise Incandela, Walmart is thrilled to continue expanding the choices available to customers by making Justice its exclusive fashion retailer. Incandela added that the collaboration comes at the perfect time for Walmart customers, who have been looking to elevate their wardrobes.
Additionally, President of Bluestar Alliance, which owns Justice, Ralph Gindi said that bringing Justice to Walmart is a natural fit, as it connects Walmart to a new target market of girls in an impactful way.
Lastly, before officially implementing this collaboration, Walmart reportedly tested Justice between March 2021 and June 2021, with a curated collection at 1,200 of its stores and online. Incandela stated that most of the collection was sold out on walmart.com within a matter of days.