Toyota’s latest commercial samples a song by the iconic hip-hop duo, Outkast, titled Hey Ya, which was originally released in 2003 and was one of the biggest songs of that year.
Toyota debuted its new commercial to promote its new range of cars in September 2020. The fast-paced commercial uses intercut visuals to showcase the range of cars offered by Toyota.
The advertisement hinges on the tagline of the commercial, which is “Today’s the day: Turn it up,” which aims to showcase the accessibility of Toyota’s new range of cars. Most notably, the commercial samples popular hip-hop duo, Outkast’s 2003 hit single, Hey Ya.
The song forms part of the two-track EP that was released by the duo, The Way You Move/Hey Ya. The EP contains two singles, which went on to become two of the biggest songs of 2003. However, to this day, Hey Ya still bears the same cultural relevance as it did when it was first released. Moreover, The Way You Move, featuring Sleepy Brown, also has the same longevity as Hey Ya.