Kohler’s Moxie showerhead and speaker commercial samples Monica’s 2006 single, Everytime Tha Beat Drops, featuring Dem Franchize Boyz, subsequently popularising it on TikTok in 2020.
On Tuesday, 5 January 2021, Kohler released the latest commercial in promotion of its Moxie showerhead and speaker. The commercial is a lively showcase of various people taking a shower and fearing damage to their speaker. However, because the unique speaker is waterproof, that is not the case.
An aspect that people have expressed interest in from the commercial is the upbeat song that plays throughout. The original song that forms the basis of the adapted version is Monica’s Everytime Tha Beat Drops, featuring Dem Franchize Boyz. However, the commercial makes use of an adapted version that has since been popularised on TikTok.
The popular social media platform has reignited the popularity of the single through various adaptations of the song being made. Similarly, the Moxie commercial does the same by modifying the lyrics of the original song to align with the narrative of the commercial.
Watch the commercial below.