Cadillac used Johnny Depp’s daughter’s ex-boyfriend to reprise his character for the Super Bowl commercial, which can be viewed as either a stroke of genius or a smart move by Cadillac.
Cadillac used its Super Bowl LV commercial, which aired on Sunday, 7 February 2021, to promote the latest model of the Cadillac LYRIQ. The purpose of the commercial was to showcase that the new model has a hands-free mode, which enables the driver to use their hands for other things whilst behind the wheel.
The commercial could have found a variety of situations to portray this, alternatively, the luxury car brand could have opted for humour as the overarching premise of the commercial. Instead, the brand opted for nostalgia, and possibly a pop-culture reference aimed at a younger demographic. Should this be true, then the commercial managed to not only bring light to a cult classic film, but also to give the youth a bargaining tool when having an exchange on the significance of the commercial.
The commercial comes across as the trailer of the original 1990 film, Edward Scissorhands. It tells the story of a young man that cannot integrate himself into society due to having scissors for hands. The commercial also features legendary actress, Winona Ryder, in the role of the mother, and Timothée Chalamet in the reprised role of Edgar – not Edward – Scissorhands. The role was originally assumed by the legendary Johnny Depp.
The aesthetic of the commercial has led to suggestions of a remake of the film, with the aforementioned tapped to play their respective roles in the proposed long-form remake. However, a matter that was highlighted by the younger demographic was the casting of Timothée as the new Edward Scissorhands.
Timothée dated Johnny Depp’s daughter, Lily-Rose Depp, during the late 2010s, but the two have since moved on and had other romantic partners. However, at the reveal of the commercial, many questioned whether it was a coincidence that Cadillac had cast Lily-Rose’s ex to play one of her father’s most prolific roles.
Watch the commercial below.