McDonalds’ 2 for 2 Breakfast commercial is a sharp commercial which hits the mark of conveying the special and did not do much else which would have come across as unwarranted.
Context: McDonalds’ 2 for 2 Breakfast claims that “waking up is hard but you can make your morning easier with one of its breakfast favorites. The quick-serve chain is offering any two select breakfast items for $2 when you mix and match.” The visuals are of the product offering with a voice-over explaining the special. The commercial and campaign was spearheaded by We Are United, DDB Chicago and OMD West advertising agencies.
Our Verdict: The commercial hit the nail on the head. It is direct and succinct. In 15 seconds, the commercial manages to drive the point of the commercial home with no added frills or a storyline to drive it. The focus is the special and every aspect of the commercial speaks to that. This includes the visuals and voice over used in the commercial.
Watch McDonalds’2 for 2 Breakfast commercial below.