Coach, which was established in 1941, is considered a luxury brand because of its high-end quality and relatively expensive prices.
Coach is a modern luxury brand that was established in 1941. The company was founded under the name Manhattan Leather Bags by Lillian and Miles Cahn. The designers were inspired by the design of the baseball glove, so they created a handbag that had similar features.
Coach has over 900 stores worldwide, as well as additional boutiques within selected department stores. The company is considered a global leader in luxury handbags and accessories. Coach bags come in a variety of colours, including black, signature canvas, smooth pink leather, off-white, colour block and more.
Furthermore, Coach bags are hailed for being beautiful, cool and durable. Even though customers think the brand is worth the expensive price, Coach usually has sales and occasional discount codes to help decrease the high prices. Moreover, the luxury brand is a celebrity favourite, with famous people such as Jennifer Lopez, Selena Gomez, Michael B. Jordan and Ariana Grande having been seen wearing it. Luxury influencers argue that the brand is edgier than brands such as Kate Spade and Michael Kors, which have more high-end and luxury details.
Although the brand is not as high-end as Hermes, Louis Vuitton and Chanel, or as expensive as Gucci or Dior, it has great quality and expensive prices that make it a desired luxury brand. The quality is praised, with bags such as the Rogue and Tabby being the fan-favourites.
However, despite being hailed as a luxury brand, customers do not consider the bags to be good investments, because they do not usually go up in price. Nonetheless, the bags reportedly do retain their value quite well. One customer lamented that she bought a Coach bag at a 60 to 70 percent sale, and if she got bored of it, she would sell it at a higher price.