Is ASOS a good brand?

ASOS’ environmental impact, labour conditions, and animal welfare policies have been questioned in recent years, but customers still praise the brand for its affordable clothing.

Over the past few years, ASOS has expanded to become one of the world’s most popular online fashion retailers. ASOS sells over 850 different brands, and the company is loved for making affordable clothing and accessories.

Despite the love, many reports have argued that the brand is not ethical. The brand’s environmental impact has been accused of being unsatisfactory. Following the criticism, the brand made a public commitment and set a target aimed at reducing its greenhouse gas emissions from its operations and supply chains by 2020.

However, there is no evidence that ASOS met its target. Although the brand uses eco-friendly materials in its clothing, there is no evidence of it minimising textile waste when it manufactures its products. Additionally, there is no evidence that ASOS implements water reduction initiatives in most of its supply chain.

In terms of labour conditions, almost none of ASOS’ supply chains are reportedly certified by labour standards that ensure workers have access to health, safety, living wages and labour rights. To add to this, there is also no evidence that ASOS ensures the payment of a living wage in its supply chain.

However, the brand does have an animal welfare policy that does not use angora, fur or exotic animal skin. Even though the brand still uses leather, mohair, alpaca and cashmere, it is reportedly committed to eliminating all animal products in the future.

Nonetheless, customers think that ASOS is a convenient brand with low prices and decent quality products. The store is hailed for its fitted clothing which work well for people of all sizes. ASOS has also been praised for offering student discounts and a programme that gives customers unlimited two-day shipping for about $19.00 a year. One reviewer stated that ASOS is the perfect place for freshening up one’s wardrobe on a tight budget.