Selling music for commercials can be done in a variety of ways, but this article will discuss three of the most common practices to go about it.
Selling music for commercials can be done in different ways, but first, it should be noted that the term used for the “selling” of music is licensing. The difference is that through licensing your music, versus selling the music to an advertising agency, the producer is guaranteed a constant stream of income for the times the commercial with the song plays. Selling the song would lead to a one-time cheque and no say or income from the times that the song is used.
Moreover, there are two primary ways that one can sell music to be used in a commercial. The rest of article will briefly discuss these options.
The first option is to place the song on digital streaming platforms. Currently, there are music libraries created for producers to place their music which function as voice banks. On these platforms, companies can listen to the listed music and decide whether they want to purchase a particular song via the platform to use in a commercial. The digital streaming platform then functions as the middleman between the producer and the advertising agency.
The advantage of this is that the legalities are facilitated by the streaming platform. However, the disadvantage is that algorithms often promote the most popular songs. Therefore, getting an unknown producer’s composition heard might be challenging.
Alternatively, a producer could present their music to different advertising agencies. In order for this approach to be successful, the producer will need to be clear on a few things. Firstly, a catalogue will be required in order to showcase the producer’s range and technical ability. Secondly, research on the target market will need to be conducted and work on creating playlists to cater to the market will need to be done. Lastly, knowledge on licensing is vital in order to protect the producer’s own interests if the song is selected.